Conceive.
Shape the narrative, presentation flow and experience design. Connect stage content, demonstrations and participant touchpoints to a single clear story.
Put your business
story in the room.
Give an announcement, a relationship or a shared ambition a physical experience that people can understand and remember.
Start with
what matters.
Product launches, partner meets, leadership gatherings and brand experiences. The creative idea starts with the audience, the message and what the organisation wants people to do next.
Connect.
Build the invitation and participant communication around the reason to attend. Coordinate partner information, launch messages and the material required before the event.
Deliver.
Bring production planning, vendor schedules, technical requirements and hospitality into one working plan. Prepare rehearsals, cues and the team running the live experience.
The final deliverables, commercial terms and division of responsibilities are agreed for each project. Venue, suppliers, media and specialist services depend on the brief.
What the plan
can put in your hands.
A creative direction
The event narrative, experience principles and key presentation moments.
A participant communication plan
Invitations, confirmations and useful pre-event information aligned with the audience.
A practical production plan
Scope, responsibilities, rehearsals, show flow and agreed follow-up requirements.
Define success before the doors open.
Agree how to assess participation, message recall, product enquiries or partner engagement. Choose measures appropriate to the brief and distinguish immediate feedback from longer-term business results.
A few useful
starting points.
Can we start with a launch date and no creative concept?
Yes. The product or business story, audience, location, timing and budget parameters provide the starting point for concept development.
Can our internal marketing team stay involved?
Yes. Establish the responsibilities of your team, Takoma and any existing agencies at the outset, including brand approvals, audience data, production and reporting.
EVERY GREAT EVENT STARTS SOMEWHERE
Bring the ambition.
Start with the brief.
A clear objective, the people you want to reach and a sense of what's possible. That's a useful place to begin.
Download the event brief
A simple planning template you can fill in at your own pace.
Direct enquiry details will be added soon.