TAKOMA EVENTS — YOUR EVENT BRIEF
Ideas forged. People connected.
https://takomaevents.com

Use this template to organise your thinking. Complete what you know.
This file is for you to edit and keep; it does not submit an enquiry.

1. THE PURPOSE
What should the event help your organisation achieve?

2. THE PEOPLE
Who should attend? What would make participation valuable to them?
Approximate audience size and any priority groups:

3. THE FORMAT
An existing event, a fresh concept or a format to explore?
Relevant programme ideas, speakers, partners or demonstrations:

4. THE PLACE AND TIMING
Preferred city, dates, venue preferences and fixed milestones:

5. THE BUDGET AND RESOURCES
Budget parameters, production expectations and existing resources:

6. THE AUDIENCE CAMPAIGN
Existing channels, partner networks and registration requirements:

7. THE DELIVERY
Venue, production, hospitality, accessibility, protocol and permissions needs:

8. RESPONSIBILITIES AND APPROVALS
Who will make decisions? Which partners are already involved?

9. SUCCESS AND FOLLOW-UP
How will you assess participation and outcomes? Who will follow up?

10. QUESTIONS STILL OPEN
What would you like help to define?

Scope, costs, timings and responsibilities are agreed for each project.