Scope & ownership
Agree deliverables, responsibilities and dependencies across Takoma, your team and any other partners.
Ideas are the start.
Making them real
is the work.
Takoma is built around the idea of a forge: a place where raw possibility takes shape. For an event, that means connecting a clear purpose, the right audience and the details of delivery.
Conceive.
Connect. Deliver.
- 01 / CONCEIVE
Give the event a reason.
Start with the change you want to create. Define the audience, choose a format and build a concept that gives each part of the programme a job to do.
What takes shape
- Objectives and audience definition
- Event concept and programme direction
- Experience priorities and budget parameters
- 02 / CONNECT
Give people a reason to come.
Turn the event proposition into an audience journey. Connect invitations, content, partners and registration with the experience people will find on the day.
What takes shape
- Audience and communication plan
- Participant information and registration requirements
- Partner roles and content approvals
- 03 / DELIVER
Bring every part together.
Translate the idea into a working production plan. Coordinate responsibilities, prepare the show and agree how the event will be reviewed afterward.
What takes shape
- Venue and supplier requirements
- Production schedule, rehearsals and show flow
- Ground-team responsibilities and reporting
A PLAN PEOPLE CAN WORK FROMClear decisions.
Clear decisions.
Shared expectations.
Good event planning makes the decisions visible: what is included, who owns it, when it needs approval and what happens if the plan changes.
Budget & approvals
Set budget parameters and review points before committing to creative, production or campaign choices.
Readiness & review
Plan rehearsals, participant access, contingency needs and the measures that will inform the post-event discussion.
This describes our approach to shaping an engagement. Specific staffing, suppliers, permissions and specialist requirements are confirmed within the project scope.
You don't need
every answer yet.
A useful brief captures the ambition and the constraints. Start with what you know; leave room for the idea to develop.
- The purpose
What should this event help your organisation achieve?
- The people
Who needs to be there, and why would they want to participate?
- The place & timing
Preferred city, approximate dates and any fixed milestones.
- The scale & budget
Expected audience size, available resources and budget parameters.
- The starting point
An idea from scratch, an existing format or a programme that needs a new approach?
- The outcome
What would tell you the event worked, and who will follow up?
Download the event brief
A plain-text template to edit and keep. Downloading it does not submit an enquiry.
Before we
make a plan.
Do we need a finished concept?
No. An objective and an intended audience are enough to begin shaping a brief. The format, programme and campaign can develop from there.
How much lead time or budget should we allow?
That depends on the format, city, audience, production and permissions involved. Include your target date and budget parameters in the brief so the scope can be assessed realistically.
Can our team or existing agency stay involved?
Yes. The brief should identify existing partners and which decisions and deliverables each team will own.
Do you have offices in every focus city?
The cities listed are focus markets, not a claim of offices in each location. Local delivery arrangements are established for each project.
EVERY GREAT EVENT STARTS SOMEWHERE
Bring the ambition.
Start with the brief.
A clear objective, the people you want to reach and a sense of what's possible. That's a useful place to begin.
Download the event brief
A simple planning template you can fill in at your own pace.
Direct enquiry details will be added soon.